数字化转型是什么

Digital transformation puts companies in a far more advantageous position, giving them all the benefits that the latest technologies bestow. However, while the adoption of new technologies is a key element of the process, deeper changes are needed before an organisation can truly reap the rewards. In this post, we’ll take a closer look at what digital transformation is and what it can offer.

数字化转型使公司处于更加有利的地位，为他们提供了最新技术所带来的所有收益。 但是，尽管采用新技术是该过程的关键要素，但在组织真正获得回报之前，还需要进行更深的变革。 在本文中，我们将仔细研究什么是数字转换以及它可以提供什么。

什么是数字转换？ ( What is digital transformation? )

On one level, digital transformation is the process of adopting technologies like cloud, artificial intelligence, machine learning and the IoT in order to make business processes more effective and efficient. What makes these technologies particularly beneficial is their ability to gather and process data. This enables companies to be more informed about their processes, strategies and activities while giving them data-driven insights to help with decision-making.

一方面，数字化转型是采用云，人工智能，机器学习和物联网等技术以提高业务流程效率和效率的过程。 使这些技术特别受益的是它们收集和处理数据的能力。 这使公司可以更了解他们的流程，策略和活动，同时为他们提供以数据为依据的见解，以帮助决策。

The adoption of these technologies, however, is not merely something that happens in the data centre or in IT, it brings change to the entire organisation, forcing the company to rethink its goals and strategies, reorganise its structures and roles, and to make changes to processes that affect all its workforce. Indeed, for many companies, some of these changes are often necessary before the process of digital transformation can commence. Key here is the corporate attitude to digital transformation. For it to be successful, the business needs to embrace new technologies and this often requires a shift in company culture.  

但是，采用这些技术不仅仅是在数据中心或IT中发生的事情，它给整个组织带来了变化，迫使公司重新考虑其目标和战略，重新组织其结构和角色并进行更改影响其所有员工的流程。 实际上，对于许多公司而言，其中一些更改通常是在数字转换过程开始之前所必需的。 这里的关键是企业对数字化转型的态度。 为了使其成功，业务需要采用新技术，这通常需要改变公司文化。

The driving force behind successful digital transformation is the digital leader. This is someone who clearly knows the technologies needed to transform the company and who understands the changes their deployment will bring. These leaders don’t just have belief in the project, they are also able to communicate that belief in order to bring on the cultural shift that’s required – and that’s not just in the board room; it’s across the whole business.

数字化成功的背后动力是数字化领导者。 这个人清楚地知道了改造公司所需的技术，并且了解他们的部署将带来的变化。 这些领导者不仅对项目抱有信念，而且还能够传达这种信念，以实现所需的文化转变–不仅仅是在董事会中。 它涉及整个业务。

数字化转型的好处是什么？ ( What are the benefits of digital transformation? )

Once the company is ready to embrace new technologies and the changes they will bring, there are numerous benefits that can result. Here are some of the main ones.

一旦公司准备好接受新技术及其带来的变化，就会产生许多好处。 这里是一些主要的。

充分利用数据 ( Making the most of data )

Digitalisation helps break down departmental silos so that data can be unified and more easily analysed. As a result, end to end customer journey mapping is attainable, while other forms of unstructured data can be combined to gain previously unobtainable insights.

数字化有助于打破部门孤岛，以便可以统一数据并更轻松地对其进行分析。 结果，可以实现端到端的客户旅程映射，同时可以组合其他形式的非结构化数据以获取以前无法获得的见解。

节约成本 ( Cost savings  )

While technologies like cloud, with its pay as you go pricing, can significantly reduce IT costs, this is just the tip of the cost-saving iceberg. New technology can help companies optimise a wide range of business processes, providing valuable data to show where efficiencies can be made

尽管云技术(按需付费)可以显着降低IT成本，但这只是节省成本的冰山一角。 新技术可以帮助公司优化广泛的业务流程，提供有价值的数据以显示可以提高效率的地方

合并 ( Consolidation )

Modern digital technologies can transform how a business goes about its operations, helping to streamline its workflows and, in the process, cut employee workloads and reduce overheads.

现代数字技术可以改变企业开展业务的方式，有助于简化其工作流程，并在此过程中减少员工的工作量并减少开销。

创建以客户为中心的业务 ( Creating customer-centric businesses  )

One of the main benefits of digital transformation is that the data it provides about customers enables businesses to improve the customer experience. From websites that offer personalised products to communications sent at the right time and via the right channel and with the right message, digital transformation enables businesses to deliver experiences that the customer wants.

数字化转型的主要好处之一是，它提供的有关客户的数据使企业能够改善客户体验。 从提供个性化产品的网站，到在正确的时间，通过正确的渠道和正确消息发送的通信，数字化转型使企业能够交付客户所需的体验。

更有吸引力的产品和服务 ( More attractive products and services  )

Understanding what the customer wants not only improves the customer experience, it also enables businesses to provide the products and services that the customer is looking for. It helps manufacturers with product design and retailers with inventory selection while enabling other companies to offer services which are more likely to appeal to their customers. As a result, companies become increasingly more effective in the marketplace.

了解客户的需求不仅可以改善客户体验，还可以使企业提供客户所需的产品和服务。 它帮助产品设计制造商和零售商选择库存，同时使其他公司能够提供更有可能吸引其客户的服务。 结果，公司在市场上变得越来越有效。

精确的市场细分 ( Precise market segmentation  )

The technology available to digitally transformed businesses enables them to have far more information about their customers, helping them to discover new market segments that, in the past, they would never have been aware of.

数字化转型企业可以使用的技术使他们能够获得有关其客户的更多信息，从而帮助他们发现过去从未意识到的新细分市场。

全渠道客户体验 ( Omnichannel customer experiences  )

Digital technology enables business-wide systems to be put into place so that your customers can interact and buy from you when, where and how they choose, whether that’s online or at your bricks and mortar store.

数字技术使整个企业范围的系统都可以部署到位，以便您的客户可以在网上，在您的实体店或实体店选择，何时何地选择如何与您进行互动和购买。

更加敏捷和创新的业务 ( A more agile and innovative business )

The modern technology that digital transformation provides is faster, more powerful and more capable than legacy IT systems. It makes it easier for teams to collaborate and enables businesses to react quickly to market changes. It also speeds up the development and launch of new products, services and strategies.

数字转换提供的现代技术比传统的IT系统更快，功能更强大且功能更强大。 它使团队更易于协作，并使企业能够对市场变化Swift做出React。 它还加快了新产品，服务和策略的开发和发布。

结论 ( Conclusion )

Digital transformation is not merely the process of deploying new technologies, it’s the adoption of a digital culture that embraces this technology and carefully manages the significant changes that it will bring to the company as a whole. As technology is in constant development, digital transformation, too, is an ongoing process. However, once the culture is in place and the technology is deployed, there are significant benefits to be had.

数字化转型不仅是部署新技术的过程，更是数字文化的采用，它包含了这项技术，并精心管理了它将给整个公司带来的重大变化。 随着技术的不断发展，数字化转型也是一个持续的过程。 但是，一旦文化到位并部署了技术，就会有很多好处。

If you are in the process of digital transformation, take a look at our cloud services and enterprise hosting solutions.

如果您正在进行数字化转型，请查看我们的云服务和企业托管解决方案。

翻译自: https://www.eukhost.com/blog/webhosting/digital-transformation-what-is-it-and-what-are-its-benefits/

数字化转型是什么